Reckitt Brands
A Cleaner, Healthier World
Social Campaigns
Reckitt is the company behind some of the world’s best known and most trusted consumer brands, and our team at MRM was responsible for all their social content.
In this age of social media, it’s imperative that companies aren’t just active in the space - they need to understand the inherent differences between each channel in tone, audience and attention spans. We provided that expertise with campaigns that catered to the strategic goals of the client.
My partner and I led the Lysol and Air Wick teams, owning the creative process from start to finish. Aside from the animations themselves, which I supervised, I produced all the final assets - campaign logos, product lockups, designed storyboards, digital statics, etc.
Air Wick Revels
Whether relaxing alone or preparing to host, people are always looking for new ways to level up the vibes of their space. We often overcomplicate it, but creating the perfect vibe is easier than you think. Our “Scent It Yourself” campaign showed just how easy it is to transform any space and nail any vibe with Air Wick Essential Mist.
Lysol Air Sanitizer
Lysol launched their innovative indoor Air Sanitizer spray, capable of eliminating 99.9% of viruses, bacteria, and odors. Yet despite its effectiveness, consumers didn't grasp its purpose. To bridge this gap, we created the 'Don't Let Bacteria Linger' campaign, using visual pop-ups to illustrate how everyday actions introduce airborne germs and how Lysol's spray effectively combats them.
Lysol Fall Cleaning
Whether it’s pumpkin-spiced lattes, jack-o'-lantern carving or orchard hayrides, our “Seize the Season” concept reminded consumers that Lysol is there to clean and disinfect so you can get back to the fall activities you love the most. When our Fall iterations performed so well, clients asked for evergreen versions to be too.
Air Wick Falliday
Tik-Tok is a great place to create and find aspirational moodboards that show off a “vibe”. With our “Scent-aesthetics” concept, we translated each of the four Air Wick Falliday scents into a visual moodboard, using specific locations and scent cues to tell the story of… “If you want a vibe and a space that smells like this, get this Air Wick scent.”
