Subcontract Smarter
with Automation

In the summer of 2023, UtilizeCore secured $16.6 million in Series A funding. The SaaS startup, at the time a team of 10 coders and salespeople, was ready to expand, and now had the funds to professionalize multiple parts of the business.

I joined as the first and only full-time creative on staff, tasked with three main priorities: lead a full company rebrand (style, colors, graphics, voice), create a library of materials in that new look-and-feel that could be used across all marketing channels (print, digital, social) and by our sales team at conventions and client meetings, and supervise and facilitate all outsourced creative (UtilizeCore website rebuild, promotional materials production, office redesign).

There are many pitfalls startups can face in their early years, but my time at UtilizeCore was a chance to have almost full control of a brand’s look, feel and creative output, and I found that endlessly fulfilling.