MARCUS BY GOLDMAN SACHS
BRAND LAUNCH
In a bid to attract a younger and wider customer base, Goldman Sachs created Marcus, an online bank specializing in high-interest savings accounts and personal loans. NSG/SWAT won the business of launching the brand.
Over 10 months we created 17 infographics, 44 social assets, 58 stipple illustrations and 61 videos. After my design established the look and feel, I moved into a supervisory role, working with outsourced illustrators, animators and production teams to ensure consistency across all projects.
BRAND AWARENESS VIDEOS
SOCIAL ASSETS
BRAND LEARNING CENTER
EXPLAINER VIDEOS
The client aimed to position Marcus as a comprehensive financial resource akin to NerdWallet or Investopedia by developing a massive parallel video database alongside FAQ articles to answer common financial questions.
Over the course of several months, my copywriting partner and I handled every phase of production—from initial auditions and on-location shoots in Dallas to editing, animation, and color correction—entirely by ourselves to create three long-form videos and sixty-one short-form FAQ videos.
EXPLAINER VIDEOS
