Cigna Medicare Advantage
You’re More Than Just a Number
Campaign Design, Print Design, Digital Design
Every year, hundreds of thousands of American seniors sign up for Medicare health plans. For some, this can be emotionally fraught - qualifying for Medicare means getting older, and getting older can trigger all sorts of emotions.
But for so many seniors, age is just a number - they still have so many things to see and do, and they have no interest in slowing down. Cigna wanted to celebrate that energy and articulate all the other things those numbers can stand for, besides just one’s age.
My role was to create a campaign look and feel for this idea - articulate the idea visually, and set a design style that will translate to all forms of media. TV spots, print ads, banner ads, pamphlets, and letters were produced using my template, helping Cigna to exceed their Medicare program sales goal by 130%.
