Black Friday
Advent Calendar

On Black Friday, Samsung sells thousands of TVs. For most shoppers, it’s the day to buy one. Our task was to help the client sell everything else - refrigerators, ovens, cameras, watches and phones. So we created a Black Friday Advent Calendar that lived as a microsite under Samsung.com, and we made sure to showcase all the lesser-known products that would also be on sale during the holiday period.

I was one of three in a creative team tasked with concepting and designing the content. The client was happy and engagement was high - enough that we extended the content calendar mid-project past Black Friday and all the way to New Years Day.